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Mastering PPC: Comprehensive Full Course

Learn the advance techniques on Pay Per Click (PPC) 

30 Days Program



Limited Time Offer

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Case Studies



Master of Digital Marketing

Course Details

Dive into the world of Pay-Per-Click (PPC) advertising with our comprehensive PPC course. Explore the intricacies of creating, managing, and optimizing PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising. Learn the art of driving targeted traffic, maximizing ROI, and achieving business goals through strategic PPC tactics. Discover the course curriculum, key features, and enrollment details to embark on your journey towards becoming a proficient PPC marketer.

Module 1: Introduction to PPC Advertising

  1. Understanding the PPC Advertising Model
  2. Key Platforms for PPC Advertising
  3. Setting Clear Advertising Goals and Objectives
  4. Budgeting and Bidding Strategies

Module 2: Keyword Research and Selection

  1. Conducting Comprehensive Keyword Research
  2. Keyword Match Types and Their Significance
  3. Negative Keywords and Their Role
  4. Effective Keyword Grouping

Module 3: Creating High-Performing Ad Campaigns

  1. Ad Copywriting Best Practices
  2. Ad Extensions and Their Impact
  3. Crafting Compelling Landing Pages
  4. Ad Quality Score Optimization

Module 4: PPC Campaign Setup and Management

  1. Account Setup and Structure
  2. Campaign Settings and Targeting Options
  3. Ad Scheduling and Budget Allocation
  4. Real-time Campaign Monitoring and Adjustments

Module 5: Google Ads Mastery

  1. In-depth Exploration of Google Ads
  2. Search, Display, and Video Advertising
  3. Shopping Campaigns and Merchant Center
  4. Measuring Success with Google Analytics

Module 6: Bing Ads and Other PPC Platforms

  1. Leveraging Bing Ads for Additional Reach
  2. Exploring Social Media Advertising
  3. Remarketing and Display Network Campaigns
  4. Mobile Advertising Strategies

Module 7: Bid Management and Optimization

  1. Effective Bid Strategies
  2. Conversion Tracking and ROI Calculation
  3. A/B Testing for Ad Performance
  4. Ad Rank and Positioning

Module 8: Ad Campaign Reporting and Analysis

  1. Analytics and Data Interpretation
  2. Generating Custom Reports
  3. Monitoring and Adjusting Campaign Performance
  4. Competitive Analysis and Benchmarking

Frequently Asked Questions

A1: PPC advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. Taking a PPC course can help you understand how to effectively create and manage PPC campaigns, drive targeted traffic, and achieve specific marketing goals.

A2: While prior experience can be helpful, many PPC courses are designed for beginners. They often cover the basics of PPC advertising and progress to more advanced topics.

A3: In a PPC course, you’ll learn how to conduct keyword research, create compelling ad campaigns, manage budgets, optimize ads for maximum ROI, use different PPC platforms (e.g., Google Ads, Bing Ads), and measure campaign success through analytics.

A4: The duration of a PPC course can vary. Some are self-paced and can be completed in a few weeks, while others may be more comprehensive and take several months, depending on the course’s depth and your availability.

A6: Yes, the knowledge and skills gained in a PPC course are directly applicable to managing real PPC advertising campaigns. Many students use their training to start or advance their careers in digital marketing.